Outline marketing plan for the next year for Atlantic Quench 03059 Essay

Outline marketing plan for the next year for Atlantic Quench 03059 - Essay Example With a strong brand and market experience, it is expected that Atlantic Quench Cranberries Inc. will have its sales increase by 20% through the current marketing plan. In order to carry out macro environment analysis for Atlantic Quench Cranberries (AQC, 2015), this plan will use Political, Economic, Sociological, Technological, Environmental and Legal (PESTEL) analysis, concentrating on the forces that are most relevant to the AQC company in order to evaluate any possible strengths, weaknesses opportunities and threats.To achieve the objectives, the company seeks to increase more funds towards promotion and research and development (R&D) (De and Meyer 2014). We plan to use positioning strategies, price discrimination and use of social media to create product awareness among the consumers. UK has majority of its population being above the ages of 35. This provides a potential market for the product. They also have a culture that consumes products that have been locally produced. This provides great potential for AQC to access more consumers, who are no longer loyal to carbonated soft drinks and are seeking for products that can add the value by offering more suitable, healthier beverages. Similarly, the countries have a steady growth rate thus providing for a steady market (Johnson, Scholes and Whittington 2005). 7 With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information and integration of economies, the level of competition in the local and international market has increased tremendously. This has resulted from the entry of multinational companies which have a huge financial base to segment the market, attract the loyalty of the customers, and position the products strategically in the market. This has made it hard for the other companies to penetrate the market. The report by the Mintel indicates

Edit the document for proper grammar Essay Example | Topics and Well Written Essays - 500 words

Edit the document for proper grammar - Essay Example Sometimes, the contracts I write are in direct support for the many field exercises that our command supports, such as Foal Eagle and Key Resolve where the US and the Republic of Korea (ROK) forces come together annually and conduct trainings to defend South Korea and strengthen alliances. I also support contingency exercises such as Tendon Valiant in Indonesia, a Medical Readiness Training Exercise that supports local people in various areas by providing medical aid. The other contracts I write are for the Garrison environment such as security guards, custodial, among others. My involvement in the organization is very indespensable since I am providing the war fighters their day to day essentials, needs for training exercises and contingency exercises. If I am unable to assist in meeting the mission needs, the services needed to conduct day to day operations might be delayed or put on hold at the cost of the mission’s success. Sometimes our services come from the US and there are regulations regarding procurement that must be followed in accordance to the Status of Forces Agreement (SOFA). If we do not adhere to these procedures, it would not only be detrimental to the mission but to the suppliers as well. Each procurement involves many people and I orchestrate these service procurements. Once the services are procured, I also administer the contracts to assure that the contract is completed accordingly and the contractors get paid on time. One of my strengths is being able comprehend and speak English fluently, since English is my native language. This helps me to communicate well with my groupmates. In addition, I am also very well organized, helpful, proactive, and flexible. I have great organization skills in that I keep my electronic calendar up to date and have reminders set for follow-ups on emails and other events. I keep a clean, organized desk and my file cabinets are organized as well. I am

Effective Assessment Strategy Dissertation Example | Topics and Well Written Essays - 9750 words

Effective Assessment Strategy - Dissertation Example nt of the new learner's linguistic proficiency level and in the subsequent placing of these learners in a class which corresponds to their level (Gottlieb, 2006). As a pre-entry level to basic ESOL tutor, I can confirm the imperatives of accurate assessment of individual learner levels. While conceding to the fact that differentiations in linguistic proficiency, areas of weakness, strengths and capacity to assimilate exist between any two learners, the tutor's capacity to design an effective Group Learning Plan (GLP), is largely dependant on the accuracy of the assessment tests. Quite simply stated, should assessment be inaccurate, resulting in some learners being placed in a higher level, they will not be able to follow the GLP and may not comprehend the tutor's in-class explanations and instructions. Samway (2006) confirms this last point and provides confirmatory empirical evidence which effectively illustrates that should initial assessment tests erroneously place ESOL students in a higher level, the student in question, not having the requisite linguistic proficiency skills to assimilate lectures and discussions or to comprehend the assig ned reading material, will simply not benefit. Consequently, it is absolutely imperative that initial assessment tests accurately reflect the new students linguistic and numeracy skill level. Bearing the import of initial assessment in mind, this research aims to determine whether or not Carshalton College, where I work, has an effective assessment strategy and constructively exploits assessment to promote the government's widening participation objective. In order to fulfil the above articulated objective, the research shall undertake the critical analysis and examination of a number of pertinent and interrelated issues.... In 1999, a committee chaired by Sir Claus Moser, investigated the linguistic, reading, writing, and maths skills’ deficiencies which confront numerous adults in England. The committee, publishing its findings in a report entitled Fresh Start, clarified all of the scope, extent and range of the problem and, more importantly, sought the identification of the means and ways by which this problem may be confronted. Among the report’s key findings were: †¢ Approximately 7 million adults across England do not have the reading, writing and English language skills of an 11 year old and an even greater number lacked basic maths skills (A Fresh Start, 1999). †¢ Approximately half a million adults across England, referred to as ESOL learners, have difficulties comprehending and speaking English because it is not their first language (A Fresh Start, 1999). †¢ People with lower levels of linguistic, numeracy and literacy skills tend to be unemployed or, if employed, earn very low incomes. More importantly, their opportunities for improving their livelihood are severely limited by their linguistic, numeracy and literacy skills (A Fresh Start, 1999). †¢ People with lower levels of linguistic, numeracy and literacy skills are vulnerable to ill-health and mental problems. In addition, they are socially marginalised (A Fresh Start, 1999). The government responded to the Moser report through the articulation of a national strategy whose key goal was the extension of the requisite help for adults who needed to improve their English language, reading, writing and maths skills was launched.

Strategic plan for healthcare enterprise Assignment

Strategic plan for healthcare enterprise - Assignment Example As an independent faculty, MFA is dedicated to ensuring that they provide quality, safe and affordable medical care for everyone who steps in one of the clinics all over the Washington, D.C area. The faculty has invested in training and recruiting new doctors that bring with them new ways of dealing with crucial cases that may arise in the clinics. Being an association of physicians, the faculty covers a wider scope of the medical industry. Therefore, there is, need to invest resources in training the members with the new ways of treatment. In addition, the faculty has to invest in acquiring new technology that eases the process of treatment. This will help the faculty to continually add to the experience and the range of the treatments that it offers. The technology will have to be in line with the regulations that have been stipulated by the FDA on medications and technology. The Business process that is currently used by the organization, works well for the organization in pushing its agenda. However, as times change, new regulations on the business process of the industry forces the faculty to adjust so that they can full fill the legal obligations that have been set. The business process has to be on point so that the faculty cannot land in problems. Investing in a good business process might seem as the best option to improve the services offered by the faculty. However, the business process needs to be in line with the needs of the faculty and the regulations set by the FDA. The success of the faculty needs to be in line with the appropriate FDA guidelines (ETQ, 2012). Swift development of business process software’s that provide solutions to the changing market demands need to adhere to these regulations. It is important for the faculty to research well before employing the services of any software. The faculty has ensured that the technolog y for the business process has fulfilled all the regulation set by the

Lesson Plan High School Assignment Example | Topics and Well Written Essays - 750 words

Lesson Plan High School - Assignment Example Then gradually we bring another balloon near to this balloon. It is found that the balloon hung with a thread tried to go away from the other balloon. This is happening because of static charge. Perspex Rod Experiment: Students are asked to charge a Perspex rod by rubbing it with a silk cloth. The rod is placed on a watch glass table. Then another rod is charged by rubbing with the silk cloth. When we try to take the second rod near to the first one, it is found that the rod on the watch glass starts nudging away. This indicates that how the rods get charged, while the ordinary silk cloth is acting as a charger. Thereafter, students are shown the Van De Graff generator in the laboratory and explained to the students that the Van De Graff is not a generator in strictest possible sense, because it doesn't generate electricity or charge on its own. It is instead a simple equipment in which the negative charges are transferred to the top, where these charges get accumulated.

Value of Philosophy Essay Example for Free

Value of Philosophy Essay In the introductory lecture notes to this course I stated that we would start with a working definition of philosophy as being the â€Å"love of wisdom. † I have found, though, that just about every other definition attempted has many shortcomings. No one definition seems adequate to define what it means to engage in philosophy. Consequently, I think it is best to think of the philosopher in the somewhat imprecise term of a lover of wisdom. Someone who is continually in search of the truth. Though he/she might be ridiculed for pursuing the unobtainable, this search for truth/ knowledge can yield enormous benefits. It provides the tools to critically evaluate the world around us and the information we are given about that world. This ability to critically evaluate ideas is especially important given the role that such knowledge affects and shapes our lives—as we saw in the sections on B. F. Skinner, Positive Freedoms, and the Philosophy of Science. Furthermore, the changes in our society necessitate that we re-examine fundamental questions periodically. For example, advances in medical science have posed new ethical questions. Ethical judgments concerning genetic engineering (engineering certain characteristics into or out of our genetic make-up) calls into question fundamental ideas concerning freedom and individuality. Without some understanding of these subjects how can we frame answers to such questions? Even if we examine these questions, is our approach critical, authentic? Or do we choose to accept the answers given to us by society? Are we not then acting in a kind of Sartrean â€Å"Bad Faith? † How much of our humanity and freedom are we abdicating by not engaging in some kind of philosophical activity? Though we pride ourselves on being â€Å"rational† people, how rational are our thoughts and actions even if they are â€Å"proven? † Or, do we live up to Soren Kierkegaard’s remark in The Journals, â€Å"There are many people who reach their conclusion about life like schoolboys: they cheat their master by copying the answer out of a book without having worked the sum out for themselves. † Many of the great philosophers have attempted to justify and extol the virtues of the study of philosophy. I have put together a series of quotes of what I think are some of the more important passages addressing  philosophy’s role in education and our lives. As you read these quotes, consider whether or not philosophy practiced in this fashion and as it was studied throughout this course can actually lead one to be a lover of wisdom and help us—if not answer—at least understand some of the fundamental questions we have considered. Philosophy’s Role in Education Even the poor student studies and is taught only political economy, while that economy of living which is synonymous with philosophy is not even sincerely professed in our college. . . . Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end, an end which it was already but too easy to arrive at . . .. While civilization has been improving our houses, it has not equally improved the men who are to inhabit them. It has created palaces, but it was not so easy to create noblemen and kings. Henry David Thoureau, Walden It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are of a different opinion, it is because they only know their own side of the question. John Stuart Mill, â€Å"The Utilitarian Calculus of Pain and Pleasure† You want to know my attitude towards liberal studies. Well, I have no respect for any study whatsoever if its end is the making of money. Such studies are to me unworthy ones. They involve the putting out of skills to hire, and are only of value in so far as they may develop the mind without occupying it for long. Time should be spent on them only so long as ones mental abilities are not up to dealing with higher things. They are our apprenticeship, not our real work. Why liberal studies are so called is  obvious: it is because they are the ones considered worthy of a free man. . . . Why then do we give our sons a liberal education? Not because it can make them morally good but because it prepares the mind for the acquisition of moral values. Just as that grounding in grammar, as they called it in the old days, in which boys are given their elementary schooling, does not teach them the liberal arts but prepares the ground for knowledge of them in due course, so when it comes to character the liberal arts open the way to it rather than carry the personality all the way there . . .. Words need to be sown like seed. No matter how tiny a seed may be, when it lands in the right sort of ground it unfolds its strength and from being minute expands and grows to a massive size. Reason does the same; to the outward eye its dimensions may be insignificant, but with activity it starts developing. Although the words spoken are few, if the mind has taken them in as it should they gather strength and shoot upwards. Yes, precepts have the same features as seeds; they are of compact dimensions and they produce impressive resultsgiven, as I say, the right sort of mind, to grasp at and assimilate them. The mind will then respond by being in its turn creative and will produce a yield exceeding what was put into it. Seneca, Letters from a Stoic Philosophy and the Uncertainty of our Answers to Fundamental Questions The value of philosophy is, in fact, to be sought largely in its very uncertainty. The man who has not tincture of philosophy goes through life imprisoned in the prejudices derived from common sense, from the habitual beliefs of his age or his nation, from convictions which have grown up in his mind without the co-operation or consent of his deliberate reason. To such a man the world tends to become definite, finite, obvious, common objects rouse no questions, and unfamiliar possibilities are contemptuously rejected. As soon as we begin to philosophize, on the contrary, we find . . . that even the most everyday things lead to problems to which only very incomplete answers can be given. Philosophy, though unable to tell us with certainty what is the true answer to the doubts which it raises, is able to suggest many possibilities which enlarge our thoughts and free them from the tyranny of custom. Thus, while diminishing our feeling of certainty as to what things are, it greatly increases our knowledge as to what they may be; it removes the somewhat arrogant dogmatism of those who have never traveled into the region of liberating doubt, and it keeps alive our sense of wonder by showing familiar things in an unfamiliar aspect. Bertrand Russell, The Problems of Philosophy Philosophy, then, is not an empirical study: not the critical examination of what exists or has existed or will exist—this is dealt with by common-sense knowledge and belief, and the methods the natural sciences. Nor is it a kind of formal deduction, as mathematics or logic is. Its subject-matter is to a large degree not items of experience, but the ways in which they are viewed, the permanent or semi-permanent categories in terms of which experience is conceived or classified. . . . These models [categories] often collide; some are rendered inadequate by failing to account for too many aspects of experience, and are in their turn replaced by other models which emphasise what these last have omitted, but in their turn may obscure what the others have rendered clear. The task of philosophy, often a difficult and painful one, is to extricate and bring to light the hidden categories and models in terms of which human beings think (that is, their use of words, images an other symbols), to reveal what is obscure or contradictory in them, to discern the conflicts between them that prevent the construction of mare adequate ways of organizing and describing and explaining experience (for all description as well as explanation involves some model in terms of which the describing and explaining is done); and then, at a still ‘higher’ level, to examine the nature of this activity itself (epistemology, philosophical logic, linguistic analysis), and to bring to light the concealed models that operate in this second-order, philosophical, activity itself. . . . The perennial task of philosophers is to examine whatever seems insusceptible to the methods of he science or everyday observation, for  example, categories, concept, models, ways of thinking or acting, and particularly ways in which they clash with one another, with a view to constructing other, less internally contradictory and (though this can never be fully attained) less pervertible metaphors, images, symbols and systems of categories. it is certainly a reasonable hypothesis that one of the principle causes of confusion, misery and fear is, whatever may be its psychological or social roots, blind adherence to outworn notions, pathological suspicion of any form of critical self-examination, frantic efforts to prevent any degree of rational analysis of what we live by and for. Berlin, â€Å"The Purpose of Philosophy† Philosophy’s purpose is to illuminate the ways our soul has been infected by unsound beliefs, untrained tumultuous desires, and dubious life choices and preferences that are unworthy of us. Self-scrutiny applied with kindness is the main antidote. Besides rooting out the soul’s corruptions, the life of wisdom is also meant to stir us from our lassitude and move use in the direction of an energetic, cheerful life. Epictetus, The Art of Living, 84 Philosophy and the Enlightened Character Who can doubt . . . that life is the gift of the immortal gods, but that living well is the gift of philosophy? . . . They [the Gods] have given no one the present of a knowledge of philosophy, but everyone the means of acquiring it. For if they had made philosophy a blessing given to all and sundry, if we were born in a state of moral enlightenment, wisdom would have been deprived of the best thing about herthat she isnt one of the things which fortune either gives us or doesnt. As things are, there is about wisdom a nobility and magnificence in the fact that she doesnt just fall to a persons lot, that each man owes her to his own efforts, that one doesnt go to anyone other than oneself to find her. What would you have worth looking up to in philosophy if she were handed out free? Seneca, Letters from a Stoic Let no one put off studying philosophy when he is young, nor when old grow weary of its study. For no one is too young or too far past his prime to achieve the health of his soul. The man who alleges that he is not yet ready for philosophy or that the time for it has passed him by, is like the man who says that he is either too young or too old for happiness. Therefore, we should study philosophy both in youth and in old age, so that we, though growing old, may be young in blessings through the pleasant memory of what has been; and when young we may be old as well, because we harbor no fear over what lies ahead. We must, therefore, pursue the things that make for happiness, seeing that when happiness is present, we have everything; but when it is absent, we do everything to possess it. Epicurus, Letter to Menoeceus I tell you . . . let no day pass without discussing goodness and all the other subjects about which you hear me talking and examining both myself and other is really the very best thing that a man can do, and that life without this sort of examination is not worth living . . .. Plato, Socrates Defense (Apology). In other occupations, the reward comes with difficulty after their completion, but in philosophy delight coincides with knowledge. For enjoyment does not come after learning, but learning and enjoyment come together. Epicurus, Vatican Sayings Philosophy, likewise, tells all other occupations: Its not my intention to accept whatever time is left over from you; you shall have, instead, what I reject. Give your whole mind to her. Sit at her side and pay her constant court, and an enormous gap will widen between yourself and other men. Youll end up far in advance of all mankind, and not far behind the gods themselves. Seneca, Letters From A Stoic 3

Marketing Mix Strategy Of The Kenya Tourist Board

Marketing Mix Strategy Of The Kenya Tourist Board The Kenya Tourist Board will develop a good marketing mix strategy to attract target customers from Asian tourism market. The marketing mix will encompass 4Ps analysis that includes tailored tour packages, pricing strategies, well-designed service channels and promotion programs. Kenya is positioned as a unique and attractive holiday destination that people would like to visit. Kenya tourist Board will coordinate with travel agencies, local organizations, airplane companies, and service operators to ensure tourists have an excellent and unforgettable experience when they are visiting Kenya. The Kenya Tourist Board will plan its tour such that tourists obtain satisfactions from all touch points of services. Tourists feedback will be very important for the board to review and adjust its strategies. Kenya is well established as a leading safari destination with unique wildlife attractions in the western market. The Kenya Tourist Board will continue to provide and improve safari tour as its core product to Asian tourism market. Major safari attractions such as the Great Migration, the Big Five and Maasai Mara Reserve namely the new Seventh Wonders of the World will be focused on and promoted to Asian tourists. The Kenya Tourist Board will also plan and design special safari tours targeting at high-income earners who are willing to pay special prices to luxury activities such as balloon safari and game viewing. In recent years, Asian countries are becoming more interested in business opportunities in Africa. As the commercial center for East Africa with good facilities and hotels, Kenya is well positioned to attract MICE (Meetings, Incentives, Conferences and Exhibitions). The Kenya Tourist Board will work with business organizations and companies to attract and promote conference and business events to Asian countries. The Kenya Tourist Board will plan beach and resort tour packages targeting mainly to business and family holiday tourists who tend to travel in large group size. The tourists will relax and experience the paradise of Kenya beach and shores. The tourists may choose to lay back and enjoy themselves or go out and explore Kenyas unique coastal culture. British Prince William and Kate Middleton were engaged in Kenya in November 19, 2010. This is a good change for the Kenya Tourist Board to promote and boost Kenya tourism. The engagement has worldwide publicity that will enhance Kenyas profile as a romantic holiday destination. The publicity will continue into year 2011 when the wedding will be held. The Kenya Tourist Board will promote Kenya as a romantic holiday destination to Asian tourism market along with this romance. The Kenya Tourist Board will design pricing strategy carefully because of high-competition in tourism industry from many countries and places. The board will communicate with agencies to make sure that Kenya tour package price is affordable to Asian middle-class tourists. The board will ensure that tour agencies could operate with profit, and at the same time they will not over-charge customers. Since Asian tourism market is new market for Kenya tourism, the Kenya Tourist Board will start with good promotion price to attract more tourists from Asia. Since Kenya is remote country to Asia, information availability to Asian tourists is vital for promoting Kenya tourism in Asia. The Kenya Tourist Board will set up operation offices in major Asian cities such as Beijing, Shanghai, New Delhi, and Tokyo etc. The board will collaborate with Asian local travel agencies to promote Kenya tourism to potential customers. The Kenya Tourist Boards headquarter in Nairobi will serve as main office and coordinate the operations of offices in Asian cities. The Magical Kenya is the official Kenya travel and tourism web site owned by the Kenya Tourist Board. The web pages describe attractions and provide travel guide to tourists in English and other languages including Japanese. The Kenya Tourist Board will translate the web pages into Chinese and Korean so that the board will reach Asian customers more effectively since China and Korean are the leading Internet users in the world. Promotion strategies will be discussed in details in marketing communication strategy section. Marketing Communication Strategy The Kenya Tourist Board will develop and implement marketing communication strategy for Asian tourism market. The marketing communication strategy is to focus on brand development, Internet marketing, partnership, advertisement and promotion. Brand Development In todays competitive and crowed tourism market, it is essential for Kenya to create a strong brand identity to differentiate itself from competitors. The brand image should bring not only physical experience but also emotional feelings in customers mind. Kenya is potentially one of the strongest brands in Africa for its unique African wild life and diverse landscape. However, currently Kenya is not a strong and well-known holiday brand in Asian tourism market. The Kenya Tourist Board will ensure to establish a consistent brand image of Kenya to Asian tourists through different communication channels. Internet Marketing Internet is cost-effective and easy way to reach mass customers. Many tourists especially high-educated and high-income ones search information on the Internet when planning holiday trips. The Kenya Tourist Board will make sure of Internet medias and tools effectively to promote Kenya tourism. The board will translate Magical Kenya web site into Asian languages and keep on improving the web site. The Kenya Tourist Board will sponsor Internet users to set up forums, blogs, twitters and facebooks of Kenya tourisms. Emails and newsletters with Kenya tourism news and information will be sent daily to registered users. The Kenya Tourist Board will encourage tourists to tell their stories of Kenya by giving free gifts or prizes. The Kenya Tourist board will also collect tourists feedback from Internet to improve its services and products. Partnership The marketing communication strategy and plan will not be successful without considering local culture. To conquer communication barrier, the Kenya Tourist Board will establish partnership with local agencies, companies and government organizations. The Kenya Tourist Board will collaborate with Asian government organizations to organize road shows or events like Kenya Week to promote Kenya tourism industry. The Kenya Tourist Board will help local agencies to train local staff to service customers more effectively. Advertisement and Promotions The Kenya Tourist Board will advertise and promote Kenya tourism from all touch points. The Kenya tourism magazines and brochures will be placed in Kenya Airways planes, major Asian airports and travel agencies. The Kenya tourism will be advertised on newspaper, magazine, Google web and TV program. The promotion prices will be offered to customers on Asian holidays such as National day, Chinese New Year etc.