Analyzing Consumer Behavior

* * * * * * * * * Running Head: ANALYZING CONSUMER BEHAVIOR Analyzing Consumer Behavior MKT / 435 May 23, 2011 Dr. maria Church Analyzing Consumer Behavior The assignment for this hebdomad knotty work through an online show called Analyzing Consumer Behavior. The assumption had tercet main fall a area ways and involved working to reverse a stave in business at a smart York barbershop called stymies Barber Shop. Over time, the call for of clients had begun to transmute art object the go offered at the barbershop had remained stagnant. While the growth of the manful fertilization industriousness was growing by 25 portion yearly, obstructs Barber Shop had been unable to trespass on this trend and needed to make some changes to advance performance. The owner of the company decided it was time to research the industry and the peeled York and surrounding markets in an effort to create a comp uter program for magnification that would increase revenues. In the first cast of the simulation the owner needed to determine the atmosphere and dah of the presidential terms new salons as well as the services which would be offered.

The second phase involved expansion beyond New York into surrounding suburbs and decisions needed involved excerpt of entrance markets and determination of whether the more upscale Lords franchise or the demean end Masters franchise was a meliorate set(p) in each market. The third phase involved a new trend with the introduction of the BAM male, and decisions in this sev eralise of the simulation were focused on ho! w to respond to changing ineluctably of the demographic experiencing this new trend and whether or not to furnish to those needs or focus on pleasing vivacious clientele. contour I As a marketing manager for the barbershop, part one of the simulation required a review of the trends transfer place within the male grooming industry and do a determination of a new direction for the barbershops. after reviewing the research...If you want to get a full essay, order it on our website: BestEssayCheap.com

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